Why ‘Trends’ Has Become Such A Dirty Word For Interior Design

The famous quote by Coco Chanel, “Fashion changes, but style endures,” might be a saying that the fashion world follows, however it applies just as much to the interior world. Although magazine covers are dominated by trend forecasting, many of the leading interior designers claim they don’t follow trends.

Isn’t that confusing? Why would interior brands spend all of that money to forecast trends and then apply the predictions to the products they offer? Why are stories printed by lifestyle publications about the most recent trends in flooring, kitchens and tiles?

The problem isn’t with changing trends, since they should help to keep interiors looking revitalised and fresh. It is how the trends are applied. That is exactly why so many homes look so generic these days.

Part of the problem might be the increasing accessibility we have to popular image resources like Instagram and Pinterest. I really love those apps and refer to them quite often, however I think we get drawn to things we know, and see the things we know repeatedly. It is frequently too easy to just throw spaces together that is an exact copy of a homewares catalogue, instead of thinking creatively.

There is also the fact that products continue to become more accessible due to mass distribution and production. However just because picking a new $25 bar stool up at a chain retailer is easy, doesn’t mean we shouldn’t think twice before we change things. This can be done with a small amount of consideration and not much money. It’s too easy almost.

How do you break free from this rut?

Decorate your home over the long term

When you feel pressured to get your renovated or newly build property decked out in one hit it can really take all of the enjoyment out of this process. The end result is usually a reflection of this.

Give yourself time to consider purchases by shopping while you are visiting flea markets on a lazy Sunday, browsing Gumtree or while you are travelling. There is so much enjoyment to have when you find an old rattan rocking chair to put in your sitting room or an obscure vintage mirror that will go perfectly in your bathroom.

Recycle, re-purpose, reuse

Check out second-hand stores and markets to find places in your home for preloved and the old. We renovated our house recently and added preloved treasures in with our new purchases. I purchased two blue velvet vintage dining chairs years ago at RSCPA that are now our children’s bedside tables.

I created a gallery wall with new and old art pieces, including some that I have had for many years. I also took an antique daybed and at placed at the foot of our bed in the master bedroom.

Expand your horizons

Instagram and Pinterest are fantastic design resources. However, unless you seek out inspiration from a wide and diverse range of design retailers, designers and influencers, your ideas and designs will grow stale.

Thinking globally and look for what is going on in design magazines and blogs from overseas (try New York, London, Morocco, Paris). Australia does have a thriving design community. However, we are just one small corner of the big world out there and there is lots more to experience.

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